Blog

As someone who works with entrepreneurs all the time, I get asked a lot: “Ro, is there a book you recommend that won’t put me to sleep or make me feel like I need an MBA?” Absolutely. There are a lot of marketing books out there, but only a few really speak to small...

Let’s be honest—most “trend reports” don’t feel like they’re written for real-life business owners. They sound like this: “Brands should shift into omnichannel storytelling through generative AI while maintaining voice consistency on ephemeral platforms.” Excuse me…...

Every time I meet with a new client, I hear a version of this: “We tried boosting a few posts, but nothing happened.” “We can’t afford fancy ads.” “I feel like we’re shouting into the void.” Sound familiar? Here’s what I tell them: You don’t need fancy ads. You need...

You know what big brands are spending millions trying to figure out? What we already do naturally in small towns. They're studying consumer behavior, scrambling for ways to “connect” with their customers, and obsessing over how to “feel authentic.” Meanwhile, small...

While the internet is hollering about funnels, pixels, and SEO, your small-town customers are more interested in whether your mom's feeling better after her surgery. Here's the thing the marketing gurus won't tell you: their cookie-cutter strategies weren't built for...

I once tried to put a horse in a stall that wasn't built for him. He fit, sure—but he wasn't at peace. He pawed, he paced, he didn't settle. And it turns out, a lot of small business owners are doing the same thing with their marketing—trying to reach people who just...

Most small-town businesses market like everyone's ready to buy. But here's the truth: some folks don't even realize they have a problem yet. Some are still figuring out their options. And a few are standing there with money in hand—but they're waiting for the right...