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How to Find Your Ideal Customer (What a Barn Stall Taught Me About Marketing)

by Adam Wright | Jul 3, 2025 | Blog

I once tried to put a horse in a stall that wasn’t built for him. He fit, sure—but he wasn’t at peace. He pawed, he paced, he didn’t settle. And it turns out, a lot of small business owners are doing the same thing with their marketing—trying to...
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