As someone who works with entrepreneurs all the time, I get asked a lot:
“Ro, is there a book you recommend that won’t put me to sleep or make me feel like I need an MBA?”
Absolutely.
There are a lot of marketing books out there, but only a few really speak to small business owners who wear all the hats and still want to do things right.
So I’ve rounded up five of my go-to small business marketing books that are equal parts helpful, motivating, and actually readable.
1. Building a StoryBrand by Donald Miller
This one’s at the top of my list for a reason.
It teaches you how to simplify your messaging so people understand what you do—and why it matters.
Why I Recommend It:
- Straightforward language
- Helps you clarify your “elevator pitch”
- Great for website copy or social media captions
Ro’s Real-Life Application:
I’ve used the StoryBrand framework with dozens of clients. It cuts through the noise and makes your messaging finally click.
2. Marketing Made Simple by Donald Miller
A follow-up to StoryBrand, this one dives into the actual marketing plan.
Think: email sequences, website wireframes, and what to say in each step.
Perfect for:
- Service-based businesses
- People reworking their online presence
- Folks who want a system, not theory
3. The 1-Page Marketing Plan by Allan Dib
Short, no fluff, and actionable from page one. This book lays out a step-by-step process to move your customer from “never heard of you” to raving fan.
Highlights:
- Easy to follow
- Great for visual thinkers
- Helps you focus on ROI
Did You Know?
One of my clients wrote her full 12-month marketing plan from the back porch with this book, a notebook, and a cup of coffee.
4. They Ask, You Answer by Marcus Sheridan
If you’ve ever felt like you don’t know what to post or say in your marketing—read this.
It’s based on one simple idea: Answer the questions your customers are already asking.
Best for:
- Content marketing
- SEO strategy
- Business owners who hate “selling”
5. The Referral Engine by John Jantsch
This is a gem for small-town businesses.
It focuses on word-of-mouth marketing, customer experience, and how to create repeat business without begging for it.
Takeaways:
- Systemize referrals
- Encourage loyalty naturally
- Great read for local service businesses
Bonus Book (If You Want to Go Deeper):
Made to Stick by Chip & Dan Heath
If you want to understand why some ideas stick and others flop—this is a fun, insightful read.
Final Thought from Ro
You don’t have to read every book on the shelf.
You just need the right one at the right time—something that meets you where you are and helps you move forward.
Any of these books can do that. But if you want a human to walk it through with you, well, that’s what I’m here for.